Upcycle the way Doodlage does!

 

“We make sure every product has its own identity–in terms of cut, fabric, color redefining the entire concept of individuality–just like you!We are not here to just make beautiful designs, we want to create value, we are here to re-invent the ways to re-design,re-construct and recycle! ” – Team Doodlage

It is a perfect blend of sustainability and innovativeness. Founder Kriti Tula initiated Doodlage with a simple idea to produce environment-friendly clothes which will be unique and at the same time be very much in style and trend. While interning at a large export house, Kriti wondered if the fabrics that were discarded in mounds could be put in use in some way. That is exactly how she came up with the idea of Doodlage, a sustainable fashion label that creates garments solely by the process of upcycling. The sustainable fashion label either uses fabrics such as organic cotton, corn fabric, and banana fabric or fabrics that are left over or discarded textile from large manufacturers that considered as waste.fabrics are also sourced from retailers that provide them with fabrics that are left unused post-cutting. the unique selling point of doodlage is their upcycling process. Another amazing thing about this brand is that they ensure no two garments are look alike, they could be cut from the same pattern but they make sure that the raw materials used are always different.

fig 40 care& repair bag source- instgram.com/doodlage

Doodlage also contributed to the Fashion revolution week which is being held from 23rd-29th April in India by partnering with a fashion store Creo and creating an up-cycled collection of 50 pieces which will be sold at their store soon. Doodlage also partnered with a community organization called Wework to host a DIY tie-dye workshop where anyone could come and repair or recycle your old clothes and also a sustainable fashion pop-up.

fig 41 creo garment source- instgram.com/doodlage

Doodlage knows how to create garments piece by piece in a truly aesthetic way!

featured image- fig 42 doodlage, source- instgram.com/doodlage